Chapter 11 is the introductory chapter to the unit on Analysis of Financial Statements. It defines Financial Statement Analysis (FSA) as the systematic process of reviewing, analysing and interpreting a firm's financial statements so that users can take better economic decisions. FSA begins only AFTER the statements are prepared — its inputs are the Statement of Profit & Loss, the Balance Sheet and the Cash Flow Statement; its outputs are interpretations, ratios and inferences.
The chapter covers the objectives of FSA (judging earning capacity, financial position, short-term and long-term solvency, growth potential), its users — internal (management) and external (shareholders, lenders, trade creditors, government, employees, customers) — and the five main tools: Comparative Statements (horizontal), Common-Size Statements (vertical), Trend Analysis (multi-year), Ratio Analysis and the Cash Flow Statement. It distinguishes vertical analysis (common-size, single period) from horizontal analysis (time-series, two or more periods), and explains how Trend Analysis indexes a series of years against a chosen base year set at 100.
Finally, the chapter sets out the limitations of FSA — historical data does not predict the future; qualitative factors (management quality, brand, morale) are ignored; figures can be subject to window dressing; differences in accounting policies (depreciation method, inventory valuation) distort inter-firm comparison; and price-level changes are not reflected in historical-cost statements. The chapter is theory-light and concept-heavy — it sets up the toolkit applied in detail in Chapters 12 (Comparative & Common-Size), 13 (Ratios) and 14 (Cash Flow).